About Profit First

About Profit First

Mike Michalowicz - Adviser & Lead Profit First Strategist

Mike is the entrepreneur behind three multimillion dollar companies and is the author of Fix This Next, , The Pumpkin Plan and what BusinessWeek deemed the entrepreneurs cult classic, The Toilet Paper Entrepreneur. He is a former small business columnist for The Wall Street Journal, speaks internationally on entrepreneurial topics, and is the creator of the Profit First method. Mike is an active adviser on Profit First to our firm.

Piña Business Services utilizes the Profit First method of cash management. Our team is trained and certified by the Profit First Professionals organization to guide business owners and entrepreneurs in maximizing their profits.

Any accountant/bookkeeper can do your taxes and reconcile your books. But how many accountants/bookkeepers will also drive profitability in your business? That is what we do. We are a Profit First certified firm.

Our firm is one of the select few, nationwide, the only firm in Wyoming that have received a certification in Profit First. What does this mean for you? We will guide you with the methods to greatly increase the profitability of your business. Of course, we will manage your accounting, do your tax returns and help you with your books - but any accountant | bookkeeper can do that. We also provide the most important financial factor - maximizing your profits.

As they say, the proof is in the pudding, click on "Schedule Now" for a Profit First Consultation a free profit maximizer session. We'll assess where you stand now, and give you actions that you can immediately use to grow your profits. The service is completely free! Why? Because we are confident you will be so impressed by what we can do for you, you will want to work with us going forward

Why Profit First?

Here is my own testimonial on what Profit First has done for my own business.

I first heard of Mike Michalowicz, the author of Profit First back in 2015. When I first read this book, I knew that I had to start to change the accounting mind set from Equation of Sales - Expenses = Profit to Sales - Profit = Expenses. I also new that if I wanted to be successful, I needed to change how I was running my business.

In 2017 I took my biggest quarterly profit distribution and went on a week cruise in the Northeast US throughout the Northeast Canada coast. I wouldn't have been able to take this much needed vacation if I didn't read Profit First and change the way I ran my business.

In 2020, I had 2 clients ask about Profit First, and so I called up the Profit First headquarters to start the process to become a certified accounting firm. While going through the certification process, I started using the Profit First methodology and for the first time in 13 years, I wasn't worried about making deposits to cover the auto debits in my Operating Expense account.

Using a formula known as CAPS, I now have money put away for Profit, Owners Pay, Taxes! By doing another exercise that is in the book, I was able to cut down my Operating Expenses and only spending on what is needed for my business, instead of "Oh, I have X amount, so let's spend it" philosophy.

Profit first has opened my eyes on how to run my business to be more profitable! I don't think my business would be where it is today without using the Profit Frist method!!